Celebrate National Travel and Tourism Week with West Virginia

Last updated: May 4, 2022

Mercer County, West Virginia is the Future of Travel

During this National Travel and Tourism Week (May 1-7), there is more reason than ever to celebrate the collective strength and promising future of the United States travel and tourism industry. This week serves as an annual tradition that highlights the value that travel holds for our economy, businesses, personal well-being and more. 

While our industry was hit hard by the challenges of the past two years, we have our eyes set on the future. The #FutureOfTravel spotlights the critical role that travel will play in driving economic growth and reconnecting travelers across the world. 

We have overcome many obstacles, and the future is bright. That is why here in Mercer County and across the nation, we are using National Travel and Tourism Week (NTTW) to recognize the contributions of the travel industry. 

Tourism is a massive economic driver in Mercer County. The Mercer County Convention and Visitors Bureau is a destination marketing organization with the mission to create economic growth by promoting the county as a travel destination. Through digital and print marketing and social media, the Mercer County CVB promotes Mercer County and the municipalities of Athens, Bluefield, Bramwell and Princeton. In 2021, our area saw some major achievements, from increased visitation at local and state parks to a record year on the ATV trails. The CVB also accomplished several goals, such as launching a newly remodeled website featuring an automatic calendar used to promote community events, a summer photoshoot and coordinating with Pinnacle Rock State Park and Coal Heritage Authority on new visitor signage packages. Additionally, the Mercer County CVB saw a total rebound revenue of $520,604.16 for ATV and hotel lodging. 

The wide-open spaces of Mercer County have offered a peaceful escape for many visitors, especially within the last two years. And our charming towns filled with local businesses, restaurants and lodging accommodations, have helped to create lasting memories for families, groups and solo adventurers. Our local tourism community, made up of over 200 partners, is continually working to create a positive economic impact by increasing tourism spending in Mercer County. 

One of the best ways to take part in NTTW is by visiting our restaurants and storefronts, planning an outdoor activity or staying at a welcoming accommodation in the county. If you can’t visit this week, take this time to plan an upcoming visit!  

Summertime is the perfect opportunity to get outside and explore Mercer County. There are plenty of ways to wind through our scenic trails, from hiking to mountain biking to ATV riding! Mercer County is home to three state parks — Camp Creek, Pinnacle Rock and Pipestem Resort. Each park offers amazing views and outdoor recreation opportunities such as camping, picnicking, fishing and ziplining. For the ultimate mountain biking excursion, head to Lotito City Park and ride the 14-mile trail system located in the wooded areas around the park. The trails range from family-friendly to moderate and steep. And we can’t forget about the famous Hatfield-McCoy Trail. With more than 600 miles to explore, plan a week-long off-road adventure with our ATV-friendly lodging and dining options. But if you have just one day, try the Pocahontas Trail; it’s a family favorite with easy and challenging paths.

Mercer County is also home to a thriving arts community featuring vibrant murals, galleries and live music and performances, as well as many historic sites to add to your trip itinerary. Request your copy of our free Mercer County Travel Guide to help plan your summer getaway. 

Make sure to follow the Mercer County CVB on Facebook, Instagram and Pinterest for more information on our tourism efforts. 

Photo by @simply_purrfect_1 on IG