The Mercer County Convention and Visitors Bureau is a non-profit destination marketing organization in Southern West Virginia. Through digital and print marketing and social media, the Mercer County CVB promotes Mercer County and the municipalities of Athens, Bluefield, Bramwell and Princeton. The CVB is the official tourism marketing organization for the area and is funded by the six percent lodging tax paid by visitors to Mercer County, West Virginia. The Mercer County CVB is located at 621 Commerce Street and is open Monday-Friday from 9 a.m. to 4 p.m.

The Mercer County Convention and Visitors Bureau creates economic growth promoting the county as a destination.


Jamie Null,
Executive Director
Karen Morris
Assistant Director

Visit Mercer County Board of Directors

Josh Cline- President (Community member)
Skip Crane -Vice President (4pals Productions)
Jeff Disibbio-Secretary (Chamber of Commerce of the Two Virginias)
Tammie Lucas- Treasurer (Community member)
Henry Jones- Past President (Henry Jones CPA)

Julie Hurley – Bluefield Preservation Society
Tammie Lucas -Community member
Todd Boggess- ATV Outpost
Will Lambert – Blueridge Bee Company
Cindy Kraft – The Vault

Jeff Disibbio – Chamber of Commerce of the Two Virginias
Greg Puckett – Mercer County Commission
Josh Cline – Community member
Jim Spencer – City of Bluefield
Dewey Russell – City of Princeton
Valerie Hendricks – Tourist Information Center, Princeton (WV Parkways)
John O’Neal – Mercer County Development Authority

Travel Marketing Matters!

  • Every night in Mercer County, $47,082 is created in hotel revenue.
  • In 2018, 570 rooms were sold every night in Mercer County. The CVB helped sell 5,453 more hotel rooms in 2018, with a total of 207,974 rooms.
  • ATV Industry – With more than 400 beds along the Pocahontas Trail, total gross revenue from ATV lodging properties that pay hotel/motel tax to Mercer County was close to $500,000 in 2018.
  • A recent study by Bluefield College, estimates that ATV visitors spend an average of 3.20 days in Mercer County. More than 50 percent of those surveyed report spending more than $100 each day. Of that group, 35 percent spend more than $150.
  • Direct spending by tourists: $106.4 million
  • Local and state taxes: $8.67 million
  • Tourism jobs: 1,180
  • Earnings from tourism jobs: $26.4 million

Press Releases:

Jamie Null Completes STS Marketing College,
Earns ‘Travel Marketing Professional’ Certificatio

“STS President and CEO Monica Smith, Mercer County CVB director Jamie Null and Marketing College Provost Berkeley Young”