MERCER COUNTY YEAR IN REVIEW: HIGHLIGHTS FROM 2025
As 2025 winds down, we’re taking a moment to look back at everything that shaped this year. From new attractions to visitors discovering our small-town charm, it was a year full of progress and memorable moments in Mercer County, West Virginia. Here’s how it all adds up.
4,368 Travel Guide Requests
Before heading our way, 4,368 travelers requested our guide to help map out their getaway to Mercer County.
41,000 Mountain Coaster Rides
Since opening in July, the Brush Creek Holl’r Mountain Coaster welcomed over 25,000 visitors who took more than 41,000 rides!
20,000 Visits To RiffRaff Events
From First Friday Concerts in the Park to the Celebrate Princeton Street Fair and beyond, the Mercer Street Grassroots District drew nearly 20,000 attendees to community events in 2025. The RiffRaff Arts Collective also welcomed around 4,000 visitors to its gallery.
49 States Represented In Our Website Traffic
People from 49 states browsed our website this year, showing that Mercer County’s charm reaches far beyond our borders.
3 Top-Visited Web Pages
This year, our most-clicked pages were:
These popular pages helped travelers plan their trips and discover the best things to do across the county.
3,825,430 Video Views
Our social media videos reached more than 3.8 million views this year, with the new mountain coaster topping our most-watched list.
4,465 Loaves of Sourdough Bread Consumed
The sourdough trend swept through Mercer County, and Sourdough Cafe Co. kept taste buds happy all year long with 4,465 loaves devoured.
6,000 Acres of Public Land Explored
From hiking boots to ATV tires, adventurers explored our 6,000 acres of public lands. Each trail offered new sights and experiences along the way.
826 Events on the Calendar
Our communities hosted 826 events — from live music and arts festivals to hometown fairs and family favorites — bringing excitement to Mercer County all year long.
11,497 New Social Media Followers
Our online community grew this year by 11,497 new followers across Facebook, Instagram and TikTok. We’re glad to have you following along!
17,174 Cups of Coffee Sold
Our visitors and locals powered their days in Mercer County with 17,174 cups of coffee sold at Aubade Coffee and The Dream Bean.
22,641 Hatfield-McCoy Trail System Permits Sold
Riders showed up this year, with 16,460 non-resident and 6,181 West Virginia permits sold for the Hatfield-McCoy Trail System.
58,000 Guests to the Chuck Mathena Center
The arts community had a strong year, drawing 58,000 guests for shows, performances and memorable nights out at the Chuck Mathena Center.
12 Newsletters Sent
We shared stories, events and local highlights with 10,518 subscribers, growing our audience by 4,230 new readers! If you want a monthly dose of Mercer County, joining in is as easy as signing up.
Every number tells a piece of our story, and together they show just how much our area is growing. Thanks for being part of our 2025! Here’s to another Uniquely Appalachian year ahead.
Last updated: December 17, 2025