About Us - Mercer County WV : Mercer County WV
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About Us

The Mercer County Convention and Visitors Bureau is a non-profit destination marketing organization in Southern West Virginia. Through digital and print marketing and social media, the Mercer County CVB promotes Mercer County and the municipalities of Athens, Bluefield, Bramwell and Princeton.

The CVB is the official tourism marketing organization for the area and is funded by the six percent lodging tax paid by visitors to Mercer County, West Virginia. The Mercer County CVB is located at 621 Commerce Street and is open Monday-Friday from 8:30 to 4 p.m.

Mission Statement:
The Mercer County Convention and Visitors Bureau creates economic growth promoting the county as a destination.

Visit Mercer County Team

Visit Mercer County Board of Directors

Henry Jones, President
Valerie Hendricks, Treasurer 
Joshua Cline. Secretary 
Skip Crane, Vice President
Laura Gooch, Past President

Class of 2019
Jason Reed – West Virginia-Virginia Media
Skip Crane – Four Seasons Answering Service
Kit McCarthy – Bluefield Inn
Class of 2020
Josh Parks – Naturalist/Litter Control Officer
Donna Lowe – The Mud Pit ATV Resort

Greg Puckett – Mercer County Commission
Josh Cline – Chamber of Commerce of the Two Virginias
Jim Spencer – City of Bluefield
Dewey Russell – City of Princeton
Valerie Hendricks – Tourist Information Center, Princeton (WV Parkways)
John O’Neal – Mercer County Development Authority

Travel Marketing Matters!

  • Every night in Mercer County, $47,082 is created in hotel revenue.
  • In 2018, 570 rooms were sold every night in Mercer County. The CVB helped sell 5,453 more hotel rooms in 2018, with a total of 207,974 rooms.
  • ATV IndustryWith more than 400 beds along the Pocahontas Trail, total gross revenue from ATV lodging properties that pay hotel/motel tax to Mercer County was close to $500,000 in 2018.
  • A recent study by Bluefield College, estimates that ATV visitors spend an average of 3.20 days in Mercer County. More than 50 percent of those surveyed report spending more than $100 each day. Of that group, 35 percent spend more than $150.
  • Direct spending by tourists: $106.4 million
  • Local and state taxes: $8.67 million
  • Tourism jobs: 1,180
  • Earnings from tourism jobs: $26.4 million

Press Releases:

STS President and CEO Monica Smith, Mercer County CVB director Jamie Null and Marketing College Provost Berkeley Young.